Glossary

Strategic Thinking: The assessment of an organization's or an individual's capabilities and challenges in order to establish long-term goals and strategies for their achievement.

Decision-Making: The process of making decisions based on information, analysis, and deliberation to select the most suitable course of action.

SWOT Analysis: An analytical method used to evaluate the strengths, weaknesses, opportunities, and threats of an organization or situation.

Porter's Five Forces Model: An analytical model that helps assess the business environment and identify a company's competitive advantage based on the interaction of five forces (industry rivalry, suppliers, buyers, substitute products, and potential entry barriers).

Mission: The long-term purpose and reason for existence, defining the value an organization seeks to provide to society or its customers.

Vision: A visualization of how an organization aims to appear or operate in the future.

Values: Principles considered important by an organization and followed in its actions.

Strategic Planning: The process of defining an organization's long-term strategies, goals, and actions to implement them.

Brainstorming: A group creative process aimed at generating as many ideas as possible, utilizing various unconventional thoughts.

Mind Mapping: A creative visual technique used to hierarchically organize thoughts and ideas.

Prototyping: A creative process that involves creating an initial visualization or model of a business idea to test and improve its functionality.

Problem: A situation that does not meet desired or necessary results or conditions.

Cause: A factor or element that leads to or contributes to the occurrence of a particular situation or phenomenon.

Consequence: The result or state arising from a specific action or phenomenon.