2.5.3 Interactive Exercise: Interactive Scenario: "Launching an E-commerce Campaign"

In this interactive exercise, you will take on the role of a marketing manager responsible for launching an e-commerce campaign for a food product.

Instructions:

1. Select a Food Product: Choose a specific food product or category that you want to promote through an e-commerce platform. Consider the product's unique features and target audience.
2. Campaign Development: Develop a comprehensive e-commerce marketing campaign for the chosen product. This should include a product description, pricing strategy, promotional activities (e.g., discounts, special offers) and targeted marketing channels (e.g., social media, email marketing).
3. Create a Landing Page: Design a mock-up of a landing page for the product on an e-commerce website. Include product images, descriptions, pricing and a call-to-action button for purchasing.
4. Budget Allocation: Allocate a budget for your marketing campaign, considering advertising costs, design expenses and any other associated expenses.
5. Presentation: Create a visual presentation summarizing your e-commerce campaign. Present your campaign strategy, including the landing page design, to your peers.
6. Peer Feedback: Share your presentation with peers or fellow learners, either in a group discussion or through a virtual platform. Receive feedback and engage in a discussion about effective e-commerce marketing strategies.

Benefits:

This exercise provides hands-on experience in developing and presenting an e-commerce marketing campaign. You will gain insights into the strategies and considerations involved in enhancing products and marketing them through digital platforms. Peer review and discussion offer opportunities for collaborative learning and diverse perspectives on e-commerce marketing.