2.1.4 Glossary

1. Innovation: The process of introducing new ideas, products, services, or strategies to improve and evolve various aspects of a food business.

2. Product Innovation: The development of new food products or improvements to existing ones. For example, creating unique flavors, healthier alternatives, or novel food items.

3. Process Innovation: Enhancing the way food products are manufactured, packaged, or distributed. This may involve implementing more efficient production methods or adopting sustainable packaging solutions.

4. Marketing and Sales Innovation: Innovations in marketing and sales strategies aimed at reaching a broader customer base. This could include initiatives like social media campaigns, loyalty programs, or exploring new distribution channels.

5. Service Innovation: Innovations related to how a food business interacts with its customers. This may involve improving customer support, offering personalized experiences, or enhancing the ordering and delivery process.

These five terms are essential for professionals in the food sector to grasp the core concepts of innovation and how it can benefit their businesses.