2.2.3 Practical Activity: Role-Playing Scenario

Objective: To show how difficult negotiations can be, and the most importantly, how to negotiate effectively and effortlessly.

Instructions:

1. With your colleague or co-worker, think of a particular matter and aspect you want to discuss and negotiate on. It may be an issue connected to your agri-food business (e.g., higher price for a product, or aspects of transportation of the goods, implementation of innovative agri-food technology with your new partner etc.)
2. Prepare your statements, conditions, and views on the possible deal individually and try to bear in mind the techniques for successful negotiation (see p. 13).
3. Then try to negotiate the best deal for you and your partner. Apply the techniques for effective negotiation.
4. Discuss the outcome of the process, share the difficulties you encountered, and how you overcame them.

This practical exercise enables you to learn the effective negotiation techniques by putting them into practice. It casts some light on the potential problems you may encounter while negotiating, and how to approach them without having much time for consideration.